In fact, community operation is part of user operation to a certain extent, so some community operations actually need to be refined. big difference. First of all, the number of executive list people managed is not of an order of magnitude. The number of people who can be managed finely by the community is far less than the number of people who can be managed finely executive list by the product. Furthermore, there is basically no system in the community that can provide support for users' refined operations (third-party data systems can only be used as an auxiliary.
Products can be embedded according to the user's behavior list through the system settings, so as to achieve labeling and layering. , group analysis executive list and management. But this does not mean that the community has no way to do refined operations. Although the refined operation of users in the community cannot be automatically realized executive list through the system, the refined operation of the community will inevitably face relatively heavy labor costs, so it is generally suitable for high customers. Single high-margin to C-type products and to B-type products that require refined operations.
Next, I will share with you how the community can refine the user tag system for operation. The main application of the user tag system in the executive list community is the directional content guidance in user private chat SOP and Moments SOP, so that operators can set SOPs according to different tags. Many operators know about tags, but because the executive list tag function on WeChat is a tag set for individuals, when most community operators are tagging, they are just random or not systematically going to some people. The user makes a label, which causes the logic of the user label to be disordered and cannot be used.