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Abdulllah Alamin
Jul 16, 2022
In Let's Communicate People
Our customers and internal departments don't need to be convinced of this fact - they need to be assured that your plan to attract these users is sound. Mobile marketing is not an “annual strategy” topic. It's not even a QBR slide. Mobile is something everyday. Whether you're avoiding, targeting, or really talking to mobile users, you should regularly practice optimizations, reviews, and conversations about the 77% of Americans who own smartphones. How to Win the Argument The best way to win an argument is to frame it in terms of challenger values. This most often translates into dollars, but sometimes it can just mean sheer volume of customers. Now we ask ourselves, "How do I determine how many sales/leads my business is missing jewelry retouching service due to users abandoning the site?" In September 2015, SOASTA published a case study that talked about the immediate improvement in conversion rates when page load times improved. The author looked at the performance of around 4.5 million mobile users over 30 days, and she found clear performance benchmarks in terms of site speed, visitor retention, and conversion rates. According to a Think with Google Research study, 53% of users will abandon your site if it takes more than three seconds to load. But how can you quantify this for your income ? To explain the direct benefit of mobile page load optimizations, consider a few examples: Customer 1: Retailer with an AOV of $65 With this client, conversion rate maintains a pretty clear correlation to average page load time:
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Abdulllah Alamin

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